How Do Startups Get Funding?
3 September 2023
7 min to read

It is possible to answer the question of what exactly is a startup, which has made a name for itself in business life in recent years, in different ways. However, to make a simple definition, startups are businesses established by entrepreneurs who set out to find a solution to a particular problem. This term, which we started to hear through Silicon Valley companies in America, emerges as a worldwide business flow.
Initiatives, essentially a sprout company, are called startup businesses, implemented to solve a sectoral gap, demand, or problem. The period of existence of the business cannot be considered a determinant of the name given to the business. What is important here is the development process of the enterprise in which the enterprise is involved. Firms with a certain level of progress or growth can later become well-established enterprises. Startup ideas usually cover the field of information technology and Software Development. In addition, some companies take initiatives in areas such as financial technologies, marketing, architecture, and design that meet the needs of their customers. All e-commerce initiatives that have recently started to serve a need can be considered startups, and it is clear that all need money, and they ought to get funding for their survival.
How to establish a Startup?
To establish a startup, it is necessary first to address a problem and find a solution to this problem. The solution is the beginning and the most critical stage for a startup.
The founder needs to have money in cash or their bank account.
- It is possible to provide the necessary funds to realize the idea through crowdfunding methods obtained through promotion on digital platforms.
- Another method is to get loans from banks.
- The other fortunate way to collect capital for a Startup foundation is to attract an angel investor.
By successfully passing these stages, you can bring your project to life. Let’s have a look at some crucial steps you need to follow:
- Do research to find the need
- Take note of your observations.
- Make a prototype and get comments about it from your environment.
- Check on the model
- Aim at forwarding through Team Development
- Present your project
- Find investors and release the first version to the public.
- Start sales
- Identify your target customer base.
- Develop and apply techniques to sell
- Value post-sales feedback and motivate your customers to give feedback.
- Grow by adapting to innovations.
Where to get funds as a Startup company?
One of the most challenging situations for entrepreneurs, prospective entrepreneurs, and business owners is to find the necessary funds to start and grow their businesses. Fundraising is crucial for a Team as a Service in a Startup Company and entrepreneurs. The most crucial element in an enterprise is capital because, with capital, business flow can be achieved. In addition, if the product is to be worked on, production cannot be made, and sales cannot be made.
For the entrepreneur to establish their business or to grow existing enterprises, they need to find capital, that is, funds to support the services. If you don’t have enough financial resources, such as a savings account or personal credit card, you can use funding sources to find what you need. Fundraising and fundraising are considered in the same category.
What is the fund?
The fund is the capital entrepreneurs need to bring their business ideas to life. The venture capital investment fund is briefly defined as an asset established by portfolio management companies for some time and does not have a legal personality.
Who makes funding?
Collecting hundreds of thousands of dollars from those who want to offer investment opportunities to entrepreneurs is expressed as funding. Investors have the opportunity to choose among many projects. These investors can invest from low amounts to high amounts. In addition, a certain percentage of the funds collected in crowdfunding is taken as a commission, and income is earned.
Funding can be defined as a method of providing resources using own resources. With the issuance of promissory notes, companies provide resources for themselves by borrowing or using their resources.
The final step to finding funds
Support is provided for every entrepreneur who wants to implement their business idea and develop their existing business idea, apply for national and international grant funds, carry out their projects, and follow the necessary procedures in the financial audit processes. In addition, local and foreign angel investors can receive communication and organizational support to reach venture capital companies and fund managers.
What is an Angel Investor?
An angel investor is someone who provides financial support to startups that are in the early stages of development. Angel investors are particularly wealthy individuals who invest their money in a company in exchange for stock or ownership.
Angel investors often invest in companies they believe have high growth potential but are too risky for banks and traditional investors. They can provide funding, advice, and mentorship to help the company grow and succeed. In addition to financial support, angel investors can bring valuable industry contacts and expertise to help the company gain more financing, partnerships, and customers. By using their networks, they can enable the company to grow faster in the industry.
How to find a startup investor?
There are specific criteria to reach angel investors (startup investors) who provide a budget to realize the infrastructure and applications the startup needs. These can be listed as follows:
- By determining your needs, shaping your network, and mentoring application need in addition to financial and economic support following future conditions.
- Search for investors suitable for your industry. Considering investors who have previously supported startups close to your target audience or venture is better.
- Accurately describe your initiative and develop a prototype where you can indicate your presentations.
- Keep track of events and applications where you can network.
- Benefit from mentor services and the ideas of business development experts by getting professional support.
As an expert advisor in Insanustu, in this article, we discussed in detail the “Steps you need to take to find funding for your project.” All in all, try to get used to technology and take advantage of present structures like Agile Software Development to get better results and attract any mind. For more information about entrepreneurship, incubation centers, investments, and our services, you can visit our website or contact us.
What points are important to consider in an investor presentation
The criteria that should be in a compelling investor presentation are as follows:
- Introduction: Explain yourself and the purpose
- Problem part: What problems does the startup will solve
- Solution section and the advantages of Your Solution: The Difference between your solution with your competitors
- Audience: Persona and customer potential
- Finance: Capital required
- Project Roadmap: Realization process
- Communication
There are many criteria to consider when preparing an investment presentation. These criteria to consider will help your investment presentation attract more attention. This allows you to obtain financing more easily. Here are the things you should pay attention to during the presentation:
First, you should stay away from sequential items in an investment presentation. Most investors want integrity in an investment presentation. You should explain in paragraphs rather than separate items.
Second, your investment presentation should be a manageable length. Long presentations can cause the other person to get bored after a while. It would be ideal to prepare a presentation of 15-35 pages.
Third, you should enrich your presentation with visual, video, and infographic content. A text-only presentation makes it difficult for investors to focus on that presentation.
Then, it would be best if you delivered the presentation in an exciting and encouraging tone. This way, you can get the other person excited and interested in your project.
FAQ
What is the venture capital investment financial source for entrepreneurs?
Many entrepreneurs seek investment from venture capital firms to bring their startup business ideas to life. Venture capital invests in providing capital to the entrepreneur and provides the necessary resources to keep the business growing. However, getting venture capital investment can be difficult, and entrepreneurs often need to put some of their own businesses at risk.
When do Startups exit?
Acquisitions can happen at any time after a startup is established. The best-performed exits are usually those that occur 3-5 years after a company is formed or later. The average exit time for startups with commercialized products is 4-6 years.